Introduction It’s one of the most common assumptions in home care: “Not-for-profit providers are better.” More trustworthy. More caring. Less focused on money. But is that actually true? Or is it just something that sounds right ? Why people believe this The logic feels simple: Not-for-profit = no shareholders No shareholders = no profit motive No profit motive = better care It’s a compelling idea. But it skips over how home care actually works today. What “better” really mea
