Introduction It’s one of the most common assumptions in home care: “Not-for-profit providers are better.” More trustworthy. More caring. Less focused on money. But is that actually true? Or is it just something that sounds right? Why people believe this The logic feels simple: Not-for-profit = no shareholders No shareholders = no profit motive No profit motive = better care It’s a compelling idea. But it skips over how home care actually works today. What “better” really mean
