Introduction When choosing a home care provider, many people are drawn to organisations described as “not-for-profit”. It feels like the safer choice. More ethical. More focused on care. But what does “not-for-profit” actually mean in practice, and does it change your experience as a client? What “not-for-profit” actually means A not-for-profit provider is an organisation that: does not distribute profits to shareholders reinvests any surplus back into the organisation That’s